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About Me

 
Helen Copeland - Specialist Energy Industry Copywriter

I’m Helen Copeland. I’m a writer who’s been working with national and international companies within the energy sector for over 10 years. I’ve written about exciting multi-million-pound projects as well as many of the remarkable solutions, systems and products that are playing a vital role in creating a low-carbon future.

My approach is to keep things simple. I don’t believe there’s any need for complex, jargon-heavy sentences and overcomplicated wording. I’m here to make sure your message is clear, not to baffle your audience with long words and technical language unless, of course, it’s a technical piece!

 

About You

You’re probably a busy corporate communications professional who has constant demands from your business for case studies, articles or whitepapers.

Or perhaps you’re a director who wants to raise your company’s profile by blogging about its amazing products and solutions, but simply don’t have the time to do it.

Whoever you are, I’m pleased you’re here.

And I can help you.

The fact that you’ve visited today probably means you already know about the benefits of using a specialist copywriter. But just in case…being an experienced specialist writer means I quickly take technical concepts and translate them into interesting and persuasive content which saves you both time (no need for lengthy explanations) and money (my industry knowledge means I can complete quickly).

 

Working Together

I like to build strong and lasting relationships with my clients. The better I get to know you, the easier it will be to create content that attracts customers and influencers to the great work your company is doing.

Click on the steps below to see the process we’ll use to work happily together.

1. The conversation

I like to have an initial conversation to find out more about you and your company and to talk about what your objectives for the piece of work are. If I understand the audience you’re targeting and why, I can refine my research accordingly.

2. The quote

I normally quote on a project basis. This means you only have one fixed cost to budget for.

3. The brief

Once my quote has been accepted I’ll send you a brief to fill in (I’m also happy to do this over the phone Q&A style). The brief will detail, for example: key messages, format, approximate length, and will provide me with the information I need to do a great job for you.

4. The writing

I’ll do telephone interviews and research and combine these with the information you provided in the brief to write a first draft of the work you’ve commissioned. It will be written in a way that meets your brand guidelines and connects with your target audience.

5. The review

I’ll present you with a first draft for review. Your comments (and any feedback from your team or customers) will be included in a second draft, with any further minor amends incorporated in the final draft.

6. The approval

I’ll ask you to approve the final document via email before invoicing for the project.

 

My Services

Here are the core services I offer and a very brief explanation about how they can be used to attract the right people to your business.

Blog Posts
A successful blog will connect customers and innovators with your business as they read your engaging posts about industry-related insights.
Case Studies
A well-written case study is a powerful testimonial about your capabilities, presented from the view of a happy customer.
Newsletters
Nurture connections with your customers by keeping them up to date with examples of why they come back to you.
Articles
A well-messaged article will position you as an industry expert to a likeminded readership and generate buzz about your organisation’s achievements.
Company Magazines
Create interest in your products and services by presenting your customers, partners and employees with motivating stories about your wins.
Brochures
Great copy combined with striking design presents customers with a concise and compelling story about why they should work with you.
Media Releases
Boost your company’s visibility, build trust and credibility, spread your news far and wide, attract customers. Simple!
Scripts
Scripting your corporate videos before filming gives you control over content and makes sure your actors are all on-message.
White Papers
Establish your company as an authority in its field and build its brand image with persuasive, thought-provoking content.
 

Client Testimonials

"Helen is very quick on the uptake and understanding complex and technical subjects and translating them into stories for diverse audiences. She is confident, very well organised, meets or exceeds targets and is able to build rapport easily and effectively at all levels. A pleasure to work with her."

Anita Brock

Siemens

"Helen's a great project communications manager and writer, often used by Siemens for both internal and external communication projects. She delivers great quality and service with very competitive pricing - highly recommended."

Jack Winters

Employee Engagement & Change Specialist

"Helen has managed several high-profile copywriting projects for me. I trust her to understand our audience, identify the people she needs to talk to, and write interesting and engaging copy. She understands the brief and can translate ‘business speak’ into universally understood information; a skill that can be hard to find."

Alison Emery

Employer & Leadership Communications Manager

"I've worked with Helen on a number of projects over a few years now - I always find her work brilliant! Helen is extremely organised, has a great talent for copywriting with a natural skill at making sure the content is aimed at the intended target audience. Her ability to work to a brief and suggestions to enhance that brief is always welcomed."

Lynsey Gray

Communications Consultant

"I have used Inkpot Communications for a variety of projects. I am always impressed with the quality of the work Helen produces and the quick turnaround she is able to achieve to meet our clients’ deadlines."

Bill Page

Designer

 
 

Who I've Worked With

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